October 26Web 2.0 Business Improvements for FCC
Darul-Faaizin Computer Company (FCC) was born in early millennium (2000) and is based in Brunei Darussalam with less than five employees. A decade later it has come a long way from those pioneering days. Of course, back then, FCC was only conducting IT courses and repairing computers for its customers. The arrival of digitalization in the last decade not only provided a wide range of new opportunities for videography and photography services, but also related challenges in terms of developing or acquiring technical and production abilities using Web 2.0 capabilities.
FCC specializes in video shooting and photo taking for any kind of events such as corporate functions, weddings, gala night, church ceremonials, emblem nights and much more. With its succinct tenets – Positive, Progressive and Productive, FCC provides one of the very best video productions using High Definition (HD) with state-of-the-art technology that suite to its customer’s needs. Furthermore, its professional crew has been involved in the business for more than a decade now. It offers customers, a professional, timely and value for money service. The most important thing is its customer’s excitement when they relive their favorite memories in a way they had never dreamed possible. It listens to its customers and includes them to be in the process. Also, it understands how valuable memories are and ensure any items supplied to complete the request of its customers are treated with the utmost care and respect.
FCC’s customers are critical to its success as it has built and run what it believes to be the best videography and photography businesses in media industry. Ignorance generates suspicion and fear. Knowledge brings trust and favour. Its job is to make sure its customers know it is doing a good job. Hence, to serve an excellent service, it has to provide an efficiently run operation to maintain its high class services locally and internationally. By investing the latest equipment and software technology, FCC wants to ensure that it provides customers with the highest quality production possible.
Based on the vision that states its status as to be the supplier of choice to its customers, FCC intends to interact with its customers that they ought to serve in the society. Reaching out their hands to customers all over Brunei Darussalam, and now all over the world, this network aims to reach out to the globe and introduce FCC and its culture through a wider scope of influence. Helping the community realize that FCC is readily able to provide them the service assistance that they need would certainly subject the network in facing responsibilities that might not be perfectly accomplished without the help of the web. Applications such as Web 2.0, cloud computing, new-age online social networks and all other web-based approaches to information sharing and distribution are all seen to have a great indication of effect on the influence that FCC is to establish among its target customer.
By showing a pilot showcase we had developed, we have identified the requirements of the proposal and developed an Enterprise 2.0 strategy to ensure FCC’s requirements are met. From expert designers to web programmer and analyst, we have the team to ensure the highest quality Web 2.0 site at a very competitive rate. Being a Web 2.0 and Enterprise 2.0 champion, we know the pitfalls; we know the shortcuts. Use the team to cut through years of frustrating trial and error. This is because i-Opener team is the team that can provide tools to liberate your ideas with unprecedented power. To the minds of one, to the minds of many. No limits, no boundaries. Mass Collaboration perfected!
To see on the proposed Web portal developed by i-OPENER, please tune to FCC new improved website.
September 21BUSINESS APPLICATIONS OF WEB 2.0
Web 2.0 is a metaphorical indication for the idea that a new generation of internet application has been developed. Web 2.0 refers to the business revolution in the computer industry caused by the shift to the internet as platform and an effort to comprehend the rules for success on that new platform (O’Reilly, 2005). Web 2.0 business applications include blogs, wikis, RSS (Really Simple Syndication) feeds and podcasts. Blogs provide social networking and bookmarking. Wikis allow collaboration of relevant contents. RSS feeds uses aggregator to make the user’s contents available with web access. Podcasts allow anyone to listen to a list of digital medias that are relevant to them.
The innovation of Web 2.0 has changed how business organisations conduct their work over the internet. It is users-driven and offers organisations a chance to freely communicate and collaborate. Besides, business applications of Web 2.0 impact the network effects and global connection through decentralisation and rich experiences through multimedia capabilities. Web 2.0 is an opportunity for organisations to deliver information to citizens, partners and employees in an attitude that is more sensitive, convinced and efficient than ever before. Web 2.0 can impact organisation’s services by accelerating and improving decision-making and increase adoption of online services (Kendler, 2007).
Web 2.0 has changed the role of users from unilateral technologies and passive receivers of information into both senders and receivers by multidirectional applications (Carr, 2008).The implications are as followings:
- Unlimited and egalitarian – Users can create, add, edit or delete content without permission or regulation.
- Allowing government work processes to be more efficient, cost-effective and transparent.
- Assisting government to be more accountable by making the data easily accessible, easy to download and ease of use.
- Harnessing the collective intelligence within the organisations.
However, one of the risk in web 2.0 applications, it do not guarantee data security. The organisation’s business will be jeopardised if data cannot be accessed from the web. It is possible that confidential data can be accessed by unauthorised person. For example, Amazon’s EC2 service suffered a massive outage in 2008 that wiped out some customer application data. The outage was caused by a software deployment that erroneously terminated an unknown number of user instances (Malik, 2008). Alternatively, an organisation could go for a hybrid approach which will require employees to familiarise with the applications’ usage relating to workflows and processes. The organisation’s policies need to be reviewed to handle the replication of data.
An organisation needs to keep up-to-date on the latest policies, news, tools and commentary for everyone. Thus, a hybrid approach is an ideal choice as compared to other options because it offers many opportunities and benefits to organisation while maximising the return of investment.
Carr, N.G. (2008). The big switch: Rewiring the world, from Edison to Google. Norton, New York.
Hinchcliffe, D. (2006). Web 2.0 definition updated and Enterprise 2.0 emerges. Retrieved September 21, 2010.
Joining Dots Ltd. (2005). What does Web 2.0 mean. Retrieved September 21, 2010.
Kendler,P. B. (2007). Bank Systems & Technology. Retrieved September 21, 2010.
Malik, O. (2008). Amazon S3 Storage Service Goes Down, Still Not Up. Retrieved September 21, 2010.
O’Reilly, T. (2005). What is Web 2.0: Design patterns and business models for the next generation of software. Retrieved September 21, 2010.
Velte, A. T., Velte, T. J., & Elsenpeter, R. (2010). Cloud computing: A practical approach. New York: The McGraw-Hill.
August 1PERSONAL STRATEGY? HAVE IT YOUR WAY!
What is actually a blog? Basically, it is just a web site, which comes from two common words – “web” and “log”, thus being called a weblog or blog for short. It is a web site that contains new articles or contributions in a primaryly chronological order, listing the latest entry on top. In the past, the web 1.0 has one big disadvantage – it is quite complicated and inconvenient to act as an author to take part in the development of content, although it is easy to get information in it. This is called Web 1.0, that inserts limited content in a web. Now, there is Web 2.0 that deals with user generated content. The content is unlimited as anyone can publish in the web. Web 2.0 is about social, collaborative and interactive. Its main feature is the capability that allows readers to respond to what they comment in a blog – “Comment on this”. Thus, by having audience participation, it adds more value to our blog’s content that allows them to add information and diversity of opinion.
Web 2.0 specific technologies such as blogs, wikis, podcasts and RSS feeds or discussion forums have been dubbed as social networks because they are perceived as being especially connected and allow users to develop web app collaboratively and publicly. To date, Web 2.0 enables internet users to actively take part in the further development of the web. Every community in the web is able to contribute easily to any web posts. The main focus of Web 2.0 is on the user’s behaviour, which empower people to communicate, collaborate, contribute and participate.
Last week, I attended an Enterprise 2.0 lecture by Jason Watson. He stressed on implementing the new paradigm shift of the web. I feel the concept of Web 1.0 is where there is a strict prosumer (producer/consumer) approach to delivering web content. The web host build and maintain the web for consumption by readers. The relationship is unidirectional approach, rigid and targeted based on assumptions made by web host or content author. In contrast to this approach, in Web 2.0 model, readers actively participate and contribute to a website in a bidirectional approach, which enables them to interact with the website, thus harnessing collective intelligence from the readers. With Web 2.0, I can create, edit, rate and tag content at will, which provides other users with new information and guides the relevance of what is vital to the social community. According to McAfee (2006), there are six components of Enterprise 2.0 technologies: Search, Links, Authoring, Tags, Extensions and Signals. Consequently, there is a strong relationship between Web 2.0 with McAfee’s Enterprise 2.0 SLATES paradigm.
Search allows users make use this component to analyse different kind of information that they are looking for. Links allow the blog author guide readers to what is important and provide structure to the content being posted. Authoring allows people to contribute anything relevant to the blog post, whether it is knowledge, insight, personal experience, a comment, a fact, a link and many more. Comments allow me to understand whether other users have found things useful. Tags allow users to define content. Thus, making it easy for them to identify and categorize content for others to better understand where things might fit or what other users consider important. Tagging and rating allow “better” content to rise to the top of any list. Extensions allow users making connections and communicate with others. This is done by automating some of the work of categorization and pattern matching. Finally, Signals allow users to receive alert when new content of interest appears through RSS technology.
There are many great web 2.0 blogs available. The ones that I would recommend the most are:
- Sacha Chua Blog – This blog tells about her daily life being an Enterprise 2.0 consultant, tech evangelist, storyteller, geek, and more. What makes her blog great, she implements the O’Reilly Web 2.0 core patterns. The blog is a kind of unique, she elucidates her daily life experience in the journals and provides some tips and traps in personal skill development.
- Lotus Greenhouse – “Where ideas come to grow”. The tag line used here intrigues me as it helps customers to grow and learn. This blog is designed to allow IBM partners and customers to come together to use and evolve the technology that IBM provides. It is designed as a living platform where Lotus collaboration products and tools can be used to help innovate and grow available product features. Greenhouse provides tremendous benefit as organizations look to adopt new technologies and grow their capabilities.
- SEO – This blog deals with everything you need to know in enhancing SEO (Search Engine Optimization) in your blog. Jim Stewart, a friend and google guru, has been providing Internet solutions to corporate and government since 1998. What makes his blog great, he has produced more audio and video content for the Internet than ANY other Australian company and are one of the twelve Australian, Microsoft endorsed, Windows Media Service Providers. This blog will tell you how to achieve top ranking in major search engines. Getting website traffic is exactly what all the fuss is about when marketers are discussing SEO. The higher a site ranks in the search results that search engines provide to those using key words to find products and services, the more visitors will visit. More visitors = more sales = more profits. In Enterprise 2.0, managers consider that vital to organisation’s business growth.
In conclusion, one of my goals that should be set is to fully acknowledge the feedback gathered from my readers as they interact with the tools I provide in my blog. Without a complete feedback loop, much of the effort might be wasted for myself. In order to attract readers, I must ensure my blog is worth reading, worth linking, frequently updated, linked in with other blogs and built a constructive comment. A good example of this would be Sacha Chua’s blog who is living in an awesome life. There is a saying goes “The pen is mightier than the sword”. Using personalisation as part of her personal branding, I could tell she loves to draw in her blog. There are many drawings that resemble for buttons, links, charts, mind map and many other else. She engages her audience through a variety of social media apps such as Delicious, Digg it, Reddit, StumbleUpon, Twitter, LinkedIn, etc. To date, she has 2288 subscribers, 3164 comments and 3047 on Twitter from her blog.
One significant benefit of Web 2.0 and Social Networking is that it is now so easy to find content that is interesting, relevant or popular. Consequently, this aspect is changing the way I work with the Web.
Enterprise 2.0 for dummies?
Alexander, B. (2006). Web 2.0: A new wave of innovation for teaching and learning? Educause Review, 41(2), 32-44.
O’Reilly, Tim (September 30, 2005), What Is Web 2.0, Design Patterns and Business Models for the Next Generation of Software. Retrieved July 31, 2010.
Smith, Gene (2008). Tagging: People-Powered Metadata for the Social Web. New Riders Press.